Our Privacy Policy

infoCanada, a division of infoGroup Inc., is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Our tools and services help companies act responsibly, environmentally friendly and efficiently in their market research, prospecting and database management activities. infoCanada is proud to work with many of the largest brands and companies in North America.

Our Commitment to Privacy

We recognize that the privacy of your personal information is important. We comply with the laws and regulations related to privacy within Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

We are also members of the Canadian Marketing Association (CMA) and adhere to their code of ethics and standards of practice. The CMA's key objective is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns.

What is Personal Information?

Personal information is personally identifiable information such as your name, home address, phone number, email address, etc. In situations where personal information is publicly available PIPEDA does not require consent for its collection, use or disclosure. Telephone directories would be an example of a publicly available source of personal information.

Collection and Use of Personal Information

We collect your personal information where we have received your consent to do so or as otherwise permitted by law.

Registration Information

When registering on the infoCanada websites you are requested to provide Registration Information (such as name, mailing address, phone number and email address) which may be personal information depending on the information supplied by you. This information may be used by infoCanada for the following purposes: contacting a subscriber regarding account status, changes to the subscriber agreement, special discounts, promotions, products offered and other matters relevant to the underlying service and/or the information collected.

Communication with infoCanada

If you contact us, via telephone, email, on line chat or other means, your messages to us may contain your name and email address along with any other information you may wish to include in the text of your message. We may keep a record of the correspondence but we do not make use of the email address or other contact information.

Surveys

We value opinions and comments from visitors, so we occasionally conduct online surveys. These surveys are entirely optional for all visitors. Most frequently, the information is aggregated and used to make improvements to infoCanada products, services or web sites and to develop appealing content, features and promotions for visitors. Survey participants are anonymous unless otherwise stated in the survey.

Employment Opportunities

Individuals seeking employment with infoCanada have the ability to submit resumes or other personal information to us in a variety of formats. This information often contains personal information from the individual. The information provided will be used to determine your eligibility for employment and we will use the information provided to contact you in that regard.

Anonymous Information

When visiting our websites non-personal information (for example: domain names, email or IP addresses) and data may be automatically collected through the standard operation of our web servers and the use of "cookies". "Cookies" are small text files a web site can use to recognize repeat visitors, facilitate a visitor's ongoing access to and use of the site, track usage behavior and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto a visitor's system and damage files. Generally, cookies work by assigning a unique number to the visitor that has no meaning outside the assigning site. Visitors to infoCanada web sites should be aware that we cannot control the use of cookies, or the non-personal information collected through cookies by advertisers or third parties hosting data for infoCanada. If a visitor does not want information collected through the use of cookies, there is a simple procedure in most browsers that allows the visitor to deny or accept the cookie feature. However, visitors should note that cookies may be necessary to provide them with certain features available on the infoCanada web sites.

Database Information

We collect personal information, such as name, phone number and address, from publicly available sources or as otherwise permitted by law. In addition, we may use statistical models to search the databases. The models may contain information, such as: average age, average income, median home value, modeled ethnicity, etc. We do not have any personally identifiable information beyond name, address and phone number. Our database products are integrated into information products, database marketing services, data processing services and sales and marketing solutions.

Retention or Disclosure of Information

We retain or disclose personal information as long as necessary to fulfill the purpose for which it was collected and as permitted or required by law. We have established retention procedures and policies for maintaining and destroying personal information.

Access and Accuracy

We will make available to you any personal information on yourself in our custody or control that we have collected, upon your written request. We attempt to keep our information as accurate and up to date as possible. If, following your review of your personal information, you demonstrate that your personal information is inaccurate or incomplete, we will amend the personal information as required.

Security

infoCanada uses physical, organizational, contractual and technological security measures to protect your personal information. We also adhere to a set of comprehensive security policies, through which access to infoCanada’s technology, system and information assets are provided and controlled. Our employees are informed of the essential requirements for protecting various assets including hardware and software resources, data assets and personal information and the mechanisms through which these requirements can be met.

Changes to our Privacy Policy

infoCanada reserves the right to change this Privacy Policy at any time. Please check our website for changes to the Privacy Policy, an effective date is referenced at the end of the Privacy Policy for your convenience. This privacy statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any other person or entity.

Contact Us

You can contact us regarding your personal information or our Privacy Policy and practices. Requests to have your personal information removed from our databases should be sent to the Privacy Officer. Inquiries should be sent to our Privacy Officer, as follows:

Email:	privacy.officer@infocanada.ca
Phone:	(905) 306-9800
Mail:	infoCanada 1290 Central Parkway West Suite 104 Mississauga, Ontario L5C 4R3 Attn: Privacy Officer

Effective Date

September 23, 2008